Twitter For Businesses and Entrepreneurs

Twitter is a marvellous tool for both personal use and to help business reach their target audience. As an entrepreneur you can utilize this site to follow icons in different industries and be able to learn from them to develop the way you think about business. Although from a distance Twitter can seem a mass of useless low quality posts, if you follow people that interest you it can quickly become a powerful asset. If you find out what hashtags relate to the discussions that trigger your curiosity, you can also engage in conversations with thousands of people at once -- which can be a powerful device if used to your advantage. For example for entrepreneurs, following an account @newentrepreneur can yield quite interesting information that is free and dedicated to helping you. This is only one of thousands or even millions of accounts from a variety of different niches including funny jokes, new reports and celebrity gossip, there is something for everyone.

For an entrepreneur who is looking to make money online, Twitter, if used correctly is definitely a good place to start. By identifying specific hashtags such as #iphone can help to quickly segment the mass audience of Twitter into niches of people that talk about, and are interested in certain products. By using this knowledge people can manipulate this search function to help find people that may be interested in the products or websites. For example people tweeting about #iphones will be interested in technology and messaging or interacting with these people can turn them into customers or new visitors to your website. This function can also be a great tool to be used by businesses of all sizes from new start-ups to fully developed organisations. For example if a business only operates in one area such as new York, using the search function ‘New York’ or ‘NY’ can quickly segment twitter into potential customers which is a great and free marketing tool.

This shows if you know what you are doing, whether you are a business or just wanting to make a small amount of money, if you use it correctly, Twitter can be an extremely useful asset. Although, especially for businesses, having a solid business presence is very important as it makes you stand out as being well established and trustworthy. To increase social presence on Twitter, just make sure you interact with other people and increase your followers, and over time you will grow a very useful marketing tool.

Advertising Social Media & Google

Advertising on social media platforms is growing even further, as they are the destination that many consumers spend a lot of time on a daily basis. For example, according to Business Insider research, adults in America spent on average of 12 hours on social media per month and 18-24 years olds spent 20 hours in July 2012. This creates a way for advertisers to more easily reach their target audience on a regular basis. Also many social media platforms, especially Facebook allow for incredibly targeted advertising including, age, gender location and even interests.

Also as the use of mobile applications has started to increase in the past few years, mobile advertising has become increasingly important. In 2012 almost $8.5 billion was spent on mobile advertising and analysts have predicted this is going to rise two and a half times to $20.3 billion in 2014. This shows how important adapting your website for mobile users is as it will make sure you are engaging your audience properly and effectively monetizing your site.

Although social media platforms allow advertisers to target specific demographics, the Google advertising network AdSense lets people target users that have a precise goal. This is because when people search in Google they are showing exactly what they want which allows advertisers to get extremely targeted traffic especially for buyer keywords. Although, as this produces such good quality, targeted traffic, the price of each click can be extremely high. Some niches such as insurance can be over $30 per click so can immediately turn many advertisers away as it needs to be carefully monitored to ensure the traffic is being properly monetized. However, this has helped many other advertising platforms grow as many advertisers are ready to spend money on good quality traffic, regardless of the source. For example many advertisers believe Bing produces a higher quality of traffic which may stem from the fact that many Google users know exactly where the advertising section is and know to avoid it.

However, Google have also recently entered the social media market to try and expand their user base. Known as Google+ or Google Plus, it has very quickly become a popular resource with millions of users. It was launched in 2011 and within 2 weeks of launching it reached 10 million users and by the end of 2012 it reached 400 million, which grew significantly faster than Facebook. This has not only allowed Google to develop a whole new advertising platform but also increase the relevance of its search engine so is becoming more powerful every day.

Why Yahoo bought Tumblr and why it is a good idea

As you impressively know about a great mean of communication, i.e. Yahoo. The entrepreneurs of Yahoo are taking its rank higher and higher by utilizing distinctive methods. Recently, they did a lot of updating in their system and founders are working truly fine in this state of affairs.

It is big news to know that recently founders of Yahoo bought a social networking site Tumblr. They bought it for $1.1 billion USD and now word of Tumblr is ringing a bell for Yahoo. You can search on the Internet about this site; however, I am here to make you aware about the thing that why using $1.1 billion didn’t hurt entrepreneurs of Yahoo.

Why did Yahoo Bought Tumblr?
Some reasons for this purchase are as follows:

1. To build Links:

As Yahoo was growing hurriedly, so we got a news that they are now building links in assorted ways in which numerous founders would be at ease to see and contact about them. Moreover, they are now putting their data in this site to let the individuals follow Yahoo enterprise through this linking.

2. Covering the Internet World:

The main reason about the purchasing of Tumblr by Yahoo that can be said as they desire to cover the world of Internet with their hands. It is not any doubt that Yahoo is an enormous business, but they are spreading this more. Obviously, the people that would go towards Tumblr; they would be a part of Yahoo.



Why was buying Tumblr a good idea?
Some reasons for why his purchasing was one of the good ideas are given as underneath:

1. Low cost and great service:

Guys! It is possible that you might be looking towards the 1.1 billion dollars as well as considering this too much high. But if you would have a look on the services and things involve in the Tumblr, you would get this thing impulsively that it was a great deal to buy this. The entrepreneurs meditated various belongings while purchasing this site and we as well narrating you that this purchase was extremely well.


2. Features and Popularity:

Tumblr is a famous social network; its features and idea developed by the founders is remarkable. Millions of people were getting attached with this network, which was an indication of fame for them. But now this fame and features are in the hand of Yahoo enterprise. Unquestionably, they will attain more popularity through this. Also, within a week Yahoo is now polishing the features of tumblr in their prominent way.

3. Blogging:

Blogging is a well-known word, but before tumblr Yahoo was not being known by this word. Rather, Yahoo is only being said a great communication method. In tumblr, the entrepreneurs have worked in such a way that people can not only the others, but also follow their blogs as well. You can remain in contact with the latest news and interesting facts posted on the blog, you are following. So, it is an upright news for the entrepreneurs of Yahoo that now they are being known by blogging as Tumblr.