Twitter is a marvellous tool for both
personal use and to help business reach their target audience. As an
entrepreneur you can utilize this site to follow icons in different industries
and be able to learn from them to develop the way you think about business.
Although from a distance Twitter can seem a mass of useless low quality posts,
if you follow people that interest you it can quickly become a powerful asset.
If you find out what hashtags relate to the discussions that trigger your
curiosity, you can also engage in conversations with thousands of people at
once -- which can be a powerful device if used to your advantage. For example
for entrepreneurs, following an account @newentrepreneur can yield quite interesting
information that is free and dedicated to helping you. This is only one of
thousands or even millions of accounts from a variety of different niches
including funny jokes, new reports and celebrity gossip, there is something for
everyone.
For an entrepreneur who is looking to make
money online, Twitter, if used correctly is definitely a good place to start.
By identifying specific hashtags such as #iphone can help to quickly segment
the mass audience of Twitter into niches of people that talk about, and are
interested in certain products. By using this knowledge people can manipulate
this search function to help find people that may be interested in the products
or websites. For example people tweeting about #iphones will be interested in
technology and messaging or interacting with these people can turn them into
customers or new visitors to your website. This function can also be a great
tool to be used by businesses of all sizes from new start-ups to fully
developed organisations. For example if a business only operates in one area
such as new York, using the search function ‘New York’ or ‘NY’ can quickly
segment twitter into potential customers which is a great and free marketing
tool.
This shows if you know what you are doing,
whether you are a business or just wanting to make a small amount of money, if
you use it correctly, Twitter can be an extremely useful asset. Although,
especially for businesses, having a solid business presence is very important
as it makes you stand out as being well established and trustworthy. To
increase social presence on Twitter, just make sure you interact with other
people and increase your followers, and over time you will grow a very useful
marketing tool.
